1st lesson free
The profile of Zara and their contact details have been verified by our experts
Zara
- Rate US$50
- Response 1h
US$50/hr
Contact
1st lesson free
Connect with your customers. Learn the secrets of business writing to gain customer interest and loyalty. Professional business writer with years of experience.
Lesson location
- Online
About Zara
Zara Altair is a business writer with 10+ years of experience helping companies turn complex ideas into clear, customer-focused copy that converts. As a book coach for professional and thought-leadership titles, she guides authors from concept to polished manuscript with structure, strategy, and accountability. She holds a B.A. and M.A. in English.
See more
About the lesson
- All Levels
- English
All languages in which the lesson is available :
English
Teaching method and techniques
- Customer-first framework: define audience, pain points, desired outcomes, and objections before drafting.
- Message ladder: clarify value proposition, add proof (social proof, metrics, guarantees), and end with a strong, specific call to action.
- Plain-language editing using readability targets and tight verbs; remove jargon and fluff.
- Voice and tone calibration by channel (email, landing page, LinkedIn, proposal) to match reader expectations.
- Story structure for business: problem → solution → success, with clear benefits and next steps.
- Microcopy and UX writing best practices for forms, CTAs, and onboarding.
- Iterative improvement using A/B hypotheses and simple metrics (opens, clicks, conversions).
A typical lesson plan
- Goals and audience snapshot (3–5 minutes): what you sell, to whom, and what action you want.
- Craft focus (10–15 minutes): e.g., headline/subject line, offer clarity, social proof, or objection handling.
- Live rewrite (15–20 minutes): we revise one asset together (email, landing hero, product blurb, or bio).
- Quality check (5 minutes): clarity, credibility, value, action; quick pass with a checklist.
- Next steps (5 minutes): a small assignment, a template, and a measurement plan.
What sets me apart
- I fuse narrative craft with buyer psychology and UX so copy is both engaging and conversion-minded.
- I translate complex principles into simple, reusable templates and checklists.
- Feedback is precise, encouraging, and fast—showing you what to change and why.
- Practical deliverables each session: a sharpened draft, a template, and a metric to track.
Who the lessons are for
- Founders, solopreneurs, and small teams who need clear, persuasive copy.
- Beginner to intermediate marketers and writers leveling up messaging and conversion.
- Use cases: landing pages, email sequences, product pages, LinkedIn profiles, case studies, and proposals.
See more
Rates
Rate
- US$50
Pack prices
- 5h: US$250
- 10h: US$500
online
- US$50/h
free lessons
The first free lesson with Zara will allow you to get to know each other and clearly specify your needs for your next lessons.
- 1hr
Similar teachers in Beaverton
Samuel
Reykjavík & Online
- US$35/hr
- 1st lesson free
Kim
Reykjavík & Online
- US$63/hr
- 1st lesson free
Salvatore
Ísafjörður & Online
- US$27/hr
- 1st lesson free
Aurelie
Reykjavík & Online
- US$4 143/hr
- 1st lesson free
Nart Murat
Dearing, United States & Online
- US$60/hr
- 1st lesson free
Fuad
Toronto, Canada & Online
- US$54/hr
- 1st lesson free
Ryan
Toronto, Canada & Online
- US$54/hr
- 1st lesson free
Robbert
London, United Kingdom & Online
- US$94/hr
- 1st lesson free
Bernard-Alexandre
Québec, Canada & Online
- US$44/hr
- 1st lesson free
Al Hamza
Brooklyn, United States & Online
- US$35/hr
- 1st lesson free
Omar
Chester, United Kingdom & Online
- US$134/hr
- 1st lesson free
Lee
London, United Kingdom & Online
- US$94/hr
- 1st lesson free
Laura
London, United Kingdom & Online
- US$67/hr
- 1st lesson free
Laura
New York, United States & Online
- US$70/hr
- 1st lesson free
MAYANK MNSB
Melbourne, Australia & Online
- US$36/hr
- 1st lesson free
Andy
London, United Kingdom & Online
- US$59/hr
- 1st lesson free
Audrey
Paris 19e, France & Online
- US$93/hr
Alireza
Richmond Hill, Canada & Online
- US$36/hr
- 1st lesson free
Leonora
London, United Kingdom & Online
- US$47/hr
- 1st lesson free
Poonam
London, United Kingdom & Online
- US$134/hr
-
See tutors
